Our Chief Counsel, Jiayi Lily Sun, Esq. is a bilingual (Mandarin/English) intellectual property consultant helping entrepreneurs and growing businesses navigate the strategic landscape of IP protection and development.

With a JD from the University of San Francisco School of Law and a background spanning trademark prosecution, patent application drafting, and regulatory compliance, Lily brings legal training and technical expertise to IP strategy consulting. Her experience includes work with law firms, tech companies, and diverse organizations where she developed deep knowledge of intellectual property frameworks, contract structures, and competitive positioning.

Lily's consulting practice focuses on empowering clients to make informed decisions about their IP assets. She assists entrepreneurs with trademark application preparation, identifying potential conflicts before filing, and developing strategic responses to USPTO Office Actions. Through clearance analysis, trade dress evaluation, and product differentiation strategies, she helps clients navigate the trademark registration process while building sustainable competitive advantages.

We work with:

• Product-led startups

• Consumer product brands

• SaaS and technology companies

• Hardware innovators

• Businesses preparing for funding or exit